BetFlag collaboration delights ESA Gaming as European growth continues

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ESA Gaming has added to a busy month of European expansion after bolstering its position in the Italian market by supplying its EasySwipe games portfolio to BetFlag

Under the remit of the deal, an assortment of nine non-traditional casino titles from ESA Gaming will become available to BetFlag and its player base, utilising the former’s EasySwipe technology that allows for players to easily swipe in and out of open game sessions. 

Thomas Smallwood, Head of Marketing at ESA Gaming, commented: “We are delighted to bring our non-traditional offering to another major Italian operator and see a great partner in BetFlag.

“We have recently expanded our content offering, further strengthening the depth of our portfolio with a selection of fifteen games that I’m sure BetFlag’s customers are going to thoroughly enjoy.”

Included in the deal, BetFlag’s Italian players can now play a number of ESA Gaming’s sport-themed releases, including Basketball Mine, Goal Mine and Goal Mine World Edition, in addition to the company’s debut crash title, Rocket Racers. 

Laviero Saganeiti, Business Developer at BetFlag, added: “ESA Gaming immediately captured our attention with their side games, to the point where we started thinking about a new version of the front-end that could enhance their value even more.

“Thanks to them, we reconsidered the usefulness of this offering, which is becoming less of a ‘side’ feature and more of a central part of Betflag’s offerings. In general, even the slots and the recent Rocket Racers crash game demonstrate that they are gems that will surely stand out in the lively competition of our industry.”

Looking at the supplier’s recent expansion efforts, ESA Gaming has continued to push for European growth as it formed a similar content partnership with NetBet just last week, targeting the operator’s Italian, Romanian and MGA-licensed jurisdictions.