Hard Rock Digital has secured an agreement with Simplebet to offer micro-betting options to its sports betting users.
Under the terms of the agreement, the B2B provider of micro betting products will provide Hard Rock Digital with its short-form markets across an array of sports including the NBA, MLB, NFL, college football, and college basketball across multiple states in which Hard Rock operates.
Hard Rock operates its sportsbook in seven states including Arizona, Indiana, Iowa, New Jersey, Ohio, Tennessee, and Virginia, which will all now be served with Simplebet micro-betting products.
Matt Primeaux, President at Hard Rock Digital, said: “Hard Rock Sportsbook is committed to building the best product in the market, and we know our players will enjoy the addition of play-by-play bets on football, basketball, and baseball to our already robust selection of in-play offerings.
“Simplebet’s markets are perfect for sports fans that don’t have time for a full game and casino players that enjoy the thrill of quick-resolution games like slots, roulette, and blackjack. We believe this integration can provide entertainment for any type of online player and bring new players to our platform.”
The deal comes at a time when micro-betting is growing in the US as operators seek to find higher-margin products and keep fans engaged on their platforms.
Meanwhile, events such as the NBA Conference finals and the MLB season provides bettors with ample opportunity to bet in a short form.
Despite the MLB rules changes, which have drastically sped the game up and were touted to have a negative impact on in-play and micro-betting, Simplebet has noted that MLB micro-betting has still remained strong.
Chris Bevilacqua, CEO at Simplebet, said: “Hard Rock is a global brand that needs no introduction, and we’re delighted to partner with them and offer an immersive digital betting experience like no other.
“We’re confident that our product offering will elevate in-play sports wagering for their customers and look forward to working closely together.”