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Gaming Innovation Group has extended its partnership with Betsson as the collaborative companies take online casino brand Rizk live in Germany. 

While Betsson initially acquired operations of the Zecure brand for €33m in 2020, that deal saw Betsson gain control over GiG’s B2C brands for a minimum of 30 months. This partnership was then extended in February 2022 to include Risk, Guts, Kaboo and Thrills

Under the terms of the extension, the collaboration has now launched Rizk under the guidelines of Germany’s updated regulatory framework led by the Gemeinsamen Glücksspielbehörde der Länder

Marcel Elfersy, Chief Commercial Officer at GiG, commented: “Our excellent relationship with Betsson and the continuing expansion of our original deal, highlights the strength of our platform, technology and managed services teams. 

“We’ve positioned ourselves to be able to support our partners growth aspirations, understanding where those opportunities are and ensuring we not only meet those expectations, but exceed them. It is this ability to offer a localised and personalised service to a tier one operator like Betsson, that we believe places GiG as a market leader in the B2B space.”

Betsson and GiG have continued to bolster the presence of their collaborative efforts in a host of regulated markets, with the brands now live in nine regulated markets across Europe and Latin America. 

Andrew Valenzia, Commercial Director at Betsson, added: “This is a fantastic milestone for Betsson Group having such a legendary brand in Rizk return to the market. Our main focus is to provide our German customers the best player experience in the industry, that is safe and sustainable. 

“The expansion into Germany reaffirms our fantastic partnership with GiG, who continue to provide us with an excellent service that goes beyond our expectations.”

Meanwhile, Betsson Group just celebrated its latest acquisition to take control of Belgian operator betFIRST, announced in conjunction with a partnership to launch an online casino service in the country via Groupe Partouche.