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Owen Parry has become the Head of Customer Engagement at ComeOn Group as the igaming operator looks to advance internal ambitions of taking its operations “to the next level”.

This latest appointment detailed by the company will see Parry transition to leading the customer engagement function across ComeOn’s portfolio of markets and brands, after previously heading up its proposition team.

In the role, he is charged with playing “a crucial part” in maintaining the group’s strategic focus on sportsbook, as well as delivering “an overall personalised service interface together with real-time CRM for a unique and safe player experience”.

ComeOn noted that this manoeuvre comes amid a “main focus” of a people first strategy that is aiming to identify internal talents to create a healthy career path with promotions from within.

This latest news follows “a series of important internal career progressions”, with Matthew Cawston appointed Director of Marketing Operations and Robert Rothman named as Director of Performance Marketing at ComeOn Group earlier in the year.

Parry’s journey through the industry started in April 2012 as a Digital Sportsbook CS Team Manager at Ladbrokes Coral, with stints at the likes of Oddschecker, Kindred, the new rebranded Entain, Addison Global and BitStarz Casino following. He joined ComeOn Group in September 2021 as Sportsbook Proposition Manager.

Sherwin Jarvand, who was appointed as Chief Data Officer at ComeOn Group in January, said: “We are very proud to promote from within again for a key role in ComeOn’s future.

“Offering a best-in-class player engagement across all our customer’s touch points is always at the front of our minds and with Owen leading this area now, we are in safe hands to take this strategic goal to the next level.” 

Last month, as part of a strategic live casino focus, ComeOn Group has introduced a relevant offering for several Scandinavian markets, which is titled Nordic Ruby Lounge.