NeoGames has swelled its reach across the player bases of various European lotteries after reaching a four-year agreement that will target Scandinavian nations as well as France.
Following in the footsteps of Aristocrat’s deal to purchase the former progressing last month, the company has added its latest commercial tie-up alongside the Lotteries Entertainment Innovation Alliance.
This will see Denmark’s Danske Spil, Finland’s Veikkaus, France’s Française des Jeux, Norway’s Norsk Tipping, and Sweden’s Svenska Spel become the continent’s latest lotteries to gain the NeoGames content suite.
Morten Eriksen, CEO of LEIA, said: “A big part of LEIA’s purpose is to enrich the lotteries’ product offerings by providing a larger catalogue of attractive games and development of new, innovative content. This agreement with NeoGames reinforces that commitment.
“NeoGames is one of the leading providers within the industry, and we are sure that the individual lotteries will benefit greatly from their engaging portfolio of games.”
As a result of aligning with the LEIA, which was established in 2018, the NeoGames in-house games studio will supply a gaming suite of einstant games to the aforementioned lotteries. This portfolio currently stands at more than 250 titles, including the likes of Queen of Diamonds and Desert Fantasy.
NeoGames was selected by LEIA following a competitive RFP process, with it said that the group demonstrated a “superior product offering” and “expertise in delivering engaging content to lotteries worldwide”.
“We are excited to announce our expansion across Europe through this partnership with LEIA,” commented Hili Shakked, Managing Director of NeoGames Studio.
“Its mission to help lotteries reach new customers with innovative games, and supply content that meets the audience’s expectations certainly resonates with NeoGames.
“I am confident that our range of premium games will enhance the content offering of the five individual lotteries, supporting their growth within the industry, and providing players with the best gaming experiences.”
As alluded to, July saw NeoGames shareholders support a proposed takeover from Aristocrat after voting in favour in the transaction’s first of two necessary votes.
A first shareholder meeting vote builds on Aristocrat’s May proposal to purchase NeoGames at a price of £29.50 per share, valuing the group at $1.2bn to represent a 104 per cent premium on the value of the company’s shares in the three months ending May 12.
