7777 gaming aiming for swift expansion after tie-up with Betano

7777 gaming has deepened its presence in eastern Europe in a partnership that is said to set the stage for a range of future “exciting business opportunities”.

After teaming-up with NetBet and scoring a sponsorship deal with football club Dinamo Bucuresti in Romania last month, the igaming supplier has subsequently gone live in neighbouring Bulgaria alongside Kaizen Gaming’s Betano brand.

The Greece headquartered group operates the entity across 13 jurisdictions, with Bulgaria joined by Portugal, Romania, Germany, Brazil, Nigeria, Czech Republic, Chile, Peru and Ecuador as well as the Canadian province of Ontario. Kaizen also sees its Stoiximan entity live in Greece and Cyprus.

“As we continue to grow our presence and look for new ways to reach and engage our audience all across the world, this partnership will help us provide a better experience for our players,” stated Panagiotis Kritikakis, Casino Partnerships Account Manager at Kaizen Group. 

“Our first stop is Bulgaria, where 7777 gaming has already a well-established brand among Bulgarian players. We are excited about our partnership with 7777 gaming and anticipate great results on our roadmap of mutual success.”

As a result of this latest alliance, 7777 gaming, which will exhibit products at next month’s SBC Summit Barcelona, will provide a portfolio of more than 100 online casino titles.

In a bid to capitalise on Kaizen’s “huge market share”, this will include games such as Zeus Quest, Club Mr. Luck, Pearls of Egypt, and many more.

“We are beyond excited to welcome such a renowned name in the igaming industry as part of our partnership network,” added Elena Shaterova, CCO at 7777 gaming.

“This collaboration marks the first market entry for 7777 gaming in partnership with Kaizen Group with Betano Bulgaria, with plans to expand further into territories such as Romania, Brazil, Chile, Peru, Ecuador and others in the near future. 

“The mutual agreement between the two parties sets the stage for exciting business opportunities and an enhanced gaming experience across these regions.”