QuinnBet has secured a second UK sporting alliance in quick succession, as the igaming and online sports betting operator looks to grow its presence across the region.

This latest partnership comes alongside League Two outfit Swindon Town, which has designated the brand as an official advertising partner for the current season.

This will see the betting and gaming entity gain advertising space across the club’s Country Ground home, including a new seating banner on the Stratton Bank.

James Watts, Swindon Town FC Commercial Manager, said: “We are delighted to welcome QuinnBet as a new sponsor at the club for the 2023/2024 season and we are looking forward to developing our partnership with them over the course of this season and hopefully beyond”.

The Gambling Commission licences brand also recently secured a sponsorship agreement with Dundee United into a further season after being named as the club’s official betting partner for the upcoming season.

Following a front-of-shirt partnership being adopted for the past 2022/23 season, the online casino wing of QuinnBet pledged to include a series of safer gambling commitments as part of the renewed partnership.

Niall McPartland, Head of Commercial & Sponsorship at QuinnBet, said of this latest partnership: “Swindon Town FC is a fantastic club with a long history in the English Football League, including a spell in the Premier League, a tremendous achievement for a club of its size.

“Like the Robins, QuinnBet operates in an industry dominated by large-scale competitors, but that doesn’t detract from our ambitions to aim high. 

“Our philosophy is based on a dedication to continuously improving our sportsbook and casino offering, providing unrivalled customer support, and always promoting responsible gambling as an integral part of our ethos.

“Football is hugely popular with our customers, and we are proud to support the game and clubs through our sponsorships”.

Swindon Town currently sit in 10th position in the League Two table with one win and a draw. The club has one game in hand after the scheduled season opener at Colchester was postponed due to inclement weather.