BetCity.nl has partnered with Mindway AI in a move to improve its responsible gaming practices and solutions by implementing the latter’s customer care software.
The Netherlands-facing sportsbook brand will leverage Mindway’s technology, AI expertise and knowledge in neuroscientific insights and analysis to further protect its customers.
In addition, the Entain-owned operator is set to utilise Mindway’s GameScanner tool, allowing BetCity to analyse player behaviour and detect early signs of problem gambling.
“We are thrilled to partner with BetCity.nl,” remarked Rasmus Kjaergaard, CEO of Mindway AI, celebrating the recent partnership.
“By combining our expertise in early detection of at-risk and problem gambling with BetCity.nl’s innovative online gaming platform, we can provide a comprehensive and effective solution that prioritises player protection and minimises the risks associated with gambling-related harm.”
BetCity will also look to better conduct interventions with customers experiencing gambling harm as Mindway’s software allows for personalised support to at-risk players, fostering “a greater culture of responsible gambling”.
Having implemented its customer care software across 47 jurisdictions, Mindway AI’s anti-harm technology has helped to detect seven million active users via the GameScanner solution.
Iris den Boer, BetCity’s Head of Responsible Gaming Development & Research, explained: “We are excited to partner with Mindway AI as one of the leading operators in the Netherlands. Together with the expertise of Mindway and its innovative product, we are convinced we can take the next step in Responsible Gaming.
“By detecting problematic behaviour in an early stage, we can now contribute to our Responsible Gaming mission even better.”
With this deal, BetCity becomes the latest gambling company to gain Mindway AI’s tech expertise, which was recently garnered by the Hellenic Gaming Commission to tackle problem gambling across the Greek market.
