AGA kicks off 25th annual Responsible Gaming Education Month

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The American Gaming Association has kicked off its 25th annual Responsible Gaming Education Month by revealing its weekly focus across September, as well as new consumer survey data highlighting the strength of such awareness.

Consumers are continuing to engage with responsible gaming as the industry continues to expand across the US, as the AGA revealed 84 per cent of past-year gamblers are aware of at least one responsible gaming resource. This figure rises to 91 per cent of sports bettors.

Past-year gamblers also believe in the effectiveness of responsible gaming tools, policies and initiatives – 85 per cent for deposit limits, 78 per cent for time limits, 77 per cent for wager limits, 77 per cent for employee training and 75 per cent for industry code of conduct.

The survey also found that advertising was effective in raising awareness of responsible gaming, as over the past year, 53 per cent of sports bettors reported seeing an increase in responsible gaming messaging.

YouGov conducted the online survey on behalf of the AGA from August 3-10, using a nationally representative sample of 2,018 Americans aged 21 and over.

Commenting on the data, Cait DeBaun, Vice President of Strategic Communications & Responsibility at the AGA, stated: “Our industry’s success is based on earning customer trust, providing safeguards for responsible gaming, and implementing tools that our customers engage to bet responsibly. 

“Today’s data shows our united effort to elevate responsible gaming is clearly resonating with players and shaping a safer gaming landscape.”

Responsible Gaming Education Month 2023 will be split up into four-themed weeks across the month: 

  • Empowering customers to play responsibly (Sept. 1-10)
  • Legal, regulated gaming protects players (Sept. 11-17)
  • Building a responsible gaming culture within (Sept. 18-24)
  • Advancing responsible gaming with research (Sept. 25-30)

The former will explore how to engage with customers to highlight responsible gaming tools and resources available to them to keep gaming fun.

Legal, regulated gaming protects players will examine how to educate customers about the differences between legal and illegal gambling operations.

September 18-24 will highlight the data and AI resources that can be used by employees to support customers with responsible play.

The final week will bring attention to the contributions and partnerships with research organisations on responsible gaming initiatives.

DeBaun added: “This month provides a focused opportunity for the gaming community to come together to highlight and advance our efforts. We look forward to joining with our members, regulators, leagues, media and all stakeholders to uphold our collective responsibility for responsibility.”