GiG strengthens operator offering in ‘important’ Livespins partnership


Livespins has continued its “mission to socially charge online casino” after partnering with igaming platform and sportsbook solution Gaming Innovation Group

As the operator aims to “strengthen what it can offer the market”, GiG-powered brands will be able to integrate Livespins’ streaming platform into their casino lobbies. 

Within Livespins’ content offering, GiG operators will benefit from a streaming platform that allows casino players to view a selection of streamers as they play games from slot suppliers partnered with the streaming service such as Yggdrasil, Relax Gaming and iSoftBet

Michael Pedersen, Chief Commercial Officer at Livespins, commented: “GiG is one of the leading platform providers and powers a huge number of tier-one online casino brands in markets around the world.

“These operators and brands can now access a truly electrifying online casino product, allowing the players to enjoy a new and thrilling way to play.

“This not only includes being able to bet behind streamers and chat with other players, but they can also take part in our Lightning Tournaments and trigger our Lightning Jackpots for unrivalled fun and big-win potential.

“This is a really important deal for Livespins, and helps to further our mission to socially charge online casino play for all.”

While being able to watch a series of slot livestreams, players can also use Livespins’ group bet functions to bet behind the streamer, making similar plays on the same games to join in on the action. 

Helping to drive a social experience for players, Livespins’ also allows for viewers to talk amongst themselves and with the streamer via a dedicated chatroom, using reactions, emojis and gifs to respond to the gameplay. 

Marcel Elfersy, Chief Commercial Officer at GiG, added: “As a platform provider, we have always positioned ourselves as a leading provider of innovation in the online space, and the new relationship with Livespins and social gaming is very much a continuation of that, allowing our partners access to streaming service that add new opportunities and strengthen what we can offer the market.”

Livespins’ latest collaboration comes shortly after it formed a recent supplier partnership with Jelly, gaining access to the slot providers’ catalogue of online casino content.