Evoplay highlighted the Italian market as a ‘key focus’ after gaining growth in the nation through a content integration move with BetFlag.
Signalling Evoplay’s fourth expansion effort in Italy following previous deals with Scommettendo and E-play24, the supplier’s complete portfolio of content is now available on BetFlag’s online casino platform.
Vladimir Malakchi, CCO at Evoplay, stated: “Our latest agreement signifies our commitment to expanding our reach across Europe and particularly in the Italian market, which remains a top priority in Evoplay’s strategic roadmap.
“BetFlag is a fantastic partner for Evoplay, and we are thrilled to introduce its players to our high-quality and immersive portfolio of games.”
The move builds on Evoplay’s decision to renew its Italian licence in May 2022, as games like Fruit Super Nova, Hot Triple Sevens and Penalty Shoot-Out become available to another portion of the nation’s igaming audience.
Laviero Saganeiti, Casino Project Manager at BetFlag, added: “The wide offer of Evoplay games has shown since the very beginning the high quality and originality of the brand.
“As we remain committed to delivering an unparalleled gaming experience to our audience, finding a partner like Evoplay that consistently offers such excellence aligns perfectly with our long-term commercial goals.”
Evoplay’s latest partnership comes shortly after the firm aimed to take advantage of a growing demand for live streaming in the online casino space, having recently partnered with Livespins.
