Bragg provides complete content hub to BetMGM’s NJ platform

New Jersey

Bragg has aimed to “drive consistent, long-term growth” across North America as the group’s proprietary and remote game server content has been launched in New Jersey with BetMGM.  

Building on an existing partnership that has seen Bragg power BetMGM’s Michigan and Pennsylvania-facing platforms, slots from Bragg’s content hub have already started to be rolled out in New Jersey, beginning with Atomic Slot Lab’s Egyptian Magic title. 

Kunal Mishra, Chief Operating Officer, Americas at Bragg Gaming Group, said: “We have placed an emphasis on expanding our existing relationships with North American igaming operators to include content from our new proprietary studios and exclusive games from our third-party studio collaborations.”

With just the one slot release currently available to BetMGM’s Garden State players, further titles from Bragg’s various slot studios are expected to be integrated in the coming weeks, alongside content from its partner studios through the Powered by Bragg program. 

Mishra continued: “The new launch with BetMGM extends our successful execution of this strategy, which we expect will help drive consistent, long-term growth. We are pleased to now provide their New Jersey players with our high-quality, engaging content.”

On the opposite side of the Atlantic, Bragg has worked on increasing the visibility of its content hub in the Netherlands, having recently signed a similar agreement with Play North’s Dutch online casino brand – Kansino.