The sights of Pariplay remain firmly fixed on the North American gaming market after further expansion was gained courtesy of a content integration agreement with Hard Rock that will target New Jersey.
As a result, this enhanced North American presence will see the NeoGames subsidiary take its suite of igaming titles to the recently launched Hard Rock Bet platform in New Jersey. This will include games from the supplier’s in-house studio, Wizard Games, via the Fusion aggregation offering.
Upon undertaking an initial launch within the Garden State in August, Hard Rock Digital reflected on an “important milestone” as the operator looks to deliver an elevated experience to online players.
Grant Williams, Senior Vice President of Casino at Hard Rock Digital, commented: “We’re thrilled to be adding Wizard Games’ expansive and innovative portfolio to our highly rated Hard Rock Bet platform in New Jersey.
“With a huge selection of slots, table games, and live dealer options, Hard Rock Bet is entertaining our players like no one else can.”
Under the terms of the agreement, a range of slots, such as Dragons of the North, Spirit of Mustang, and Wolf Riches, will become available to players of Hard Rock Bet.
The launch also further strengthens Wizard Games’ foothold in a key market, adding to several existing partnerships in New Jersey. The studio’s games are also live in other regions across the continent, including Michigan, West Virginia, Alberta, Ontario, and Atlantic Canada.
Tsachi Maimon, President and Head of iGaming at NeoGames, added: “New Jersey is an extremely important market for us, so we’re delighted to be growing further with Hard Rock Digital.
“We’ve got a fantastic portfolio of high-quality content, and we’re looking forward to bringing our games to even more players through a fruitful partnership.”
Earlier in the month, NeoGames detailed pleasing progress towards achieving strategic goals through the third quarter, as the company continues to work towards finalising a merger with Aristocrat.
May’s proposal to purchase NeoGames came in at a price of £29.50 per share, valuing the group at $1.2bn to represent a 104 per cent premium on the value of the company’s shares in the three months ending May 12.
