“You can just check out our games and see that you won’t find anything similar.”
This is the confident statement that concluded a wide ranging conversation with Stanislav Mykhailov, Head of Sales at Platipus, on the showfloor at the recent SBC Summit Latinoamérica.
In a global journey that covered a number of licences, countries and future ambitions, attention first turned to the continent that was capturing the attention of many across the industry, and was the focal point of the Miami-based event.
As regulatory matters continue to accelerate across the region, Mykhailov pointed to a number of jurisdictions that currently pose internal excitement at the content creator.
“Paraguay has quite a good position in Latin America. I would add that Argentina and Peru are now in our top ten biggest markets, and we see the huge growth and huge potential in this region,” he noted.
“Once it gets regulated, I think this market will grow each year. It will be skyrocketing”
Despite this, and perhaps of little surprise, it is another country that Platipus finds most interesting for expansion, with work being accelerated in an attempt to attain a crucial market share in what could become a competitive, and crowded, Brazilian online gaming landscape.
“We’re now doing multiple integrations in Brazil with huge platforms, and we see the biggest potential across Latin America is actually in the Brazilian market,” he noted.
With a population that is nearing 220 million, and mobile penetration soaring to new heights, Mykhailov believes that the country is set to make a landmark statement on a global scale.
“The internet penetration is quite good,” he stated. “The income levels are growing in this country and people are used to gambling. They love it.
“I see a huge potential in Brazil, especially with the new regulation. Once it gets regulated, I think this market will grow each year. It will be skyrocketing.”
Despite adopting a LatAm focus for much of the conversation, Mykhailov was also keen to adopt a more worldwide approach to proceedings, with Platipus’ expansion efforts ongoing across a range of nations.
In addition to gaining Romanian certification earlier in the year, European efforts have been followed up with a “significant milestone”, ”remarkable achievement” and “great boost” in attaining the go-ahead to supply its portfolio of slots and table games to licensed operators in Sweden.
However, Europe isn’t the only point of focus beyond LatAm, as Mykhailov continued: “Actually, Platipus is mostly focusing on Canada and Northern European countries. These are our main markets.
“…we see a tendency in Latin America for more complex mechanics”
“Still, as I said, Latin America has a huge potential, and that’s why we keep this region in our mind and on our radar.”
Adding: “We just got our Swedish licence and soon we will go live with the first operators in Sweden. And, as we announced before, we are now going live with multiple operators across Baltic countries and Balkans, which are currently our focus regions for regulated markets.”
With a burgeoning portfolio of online slot titles boasted, attention swiftly turned to that of the newest game to swell the Platipus network as the company showcased its dancing feet in Ultra Disco.
“The dance floor awaits your moves as we transport you back to the electrifying 80s music scene, where every beat can make your heart race,” vowed Platipus, with activation of the Disco feature a key facet to ensure success.
Looking at where this game could potentially attain maximum reach, Mykhailov said: “We expect this game to be quite well performing across Canada and Northern Europe. But still, we see a tendency in Latin America for more complex mechanics and Megaways, so we expect that the younger generation in Brazil, Argentina, and Peru will love this game as well.”
To conclude, glances were taken towards hopes of what can be achieved during the coming 12 months as the curtain gets set to be drawn in 2023.
“In 2024, you will see us live in more regulated markets. That’s for sure. We are applying for an Ontario license and we are planning to apply with the UKGC,” he ended.
“As you saw this year in 2023, we finally got our MGA, ONJN, and Swedish licences, and that’s only the beginning. We are moving forward and we will cover more markets.”
