Real Madrid legend, Luis Figo has deepened his presence in the igaming industry after becoming the new brand ambassador for Portuguese online casino and sportsbook operator Lebull.
Forming the ambassadorship with Lebull sees the Ballon d’Or winner represent the newly-launched operator while continuing to work with igaming platform provider Digitain.
Now, Figo will represent Lebull as it continues to expand in Portugal’s budding online gambling market, where it began operations last year under Portuguese regulator SRIJ’s 27th and 28th operating licences.
Figo commented: “I embrace this partnership with Lebull.pt with great motivation! I want to help the brand gain recognition for its trust, transparency, quality of service and for providing its customers with a great experience.”
As a part of Figo’s ambassadorship, Lebull has claimed that the firm will work with Figo to ‘increase the awareness of responsible gambling in betting and casino’, hailing the move as ‘a moment of great excitement for both parties’.
Tiago Pereira, Lebull.pt General Manager, added: “We are very excited to welcome one of the best players ever to play Portuguese football, and it is a great honour to have Luis Figo associated with Lebull.pt. I believe this will be the start of a successful partnership!”
Lebull will hope to utilise Figo’s influence as Digitain have, as the latter arrived at SBC Summit Barcelona last year with the ex-Portuguese national team player.
At the Summit, Figo appeared on an episode of the iGaming Daily Podcast to discuss his role with Digitain and his time playing for Spain’s biggest football clubs.