First Look Games has added ESA Gaming to its roster of partners, allowing the slot supplier to host game information and assets on the former’s affiliate platform.
Under the terms of the agreement, ESA Gaming will upload assets such as game sheets, logos, images and videos for each of its online casino titles on the First Look Games platform.
This, in turn, will allow First Look Games’ network of affiliate partners to host information regarding ESA Gaming’s slot release on their own individual websites.
Thomas Smallwood, Head of Marketing at ESA Gaming, commented: “As an independent studio, we have the freedom to create truly unique games but driving awareness of our titles can be tough given the stiff competition we face from the industry’s power players.
“This is an important partnership with us, and we look forward to unlocking the full potential of the First Look Games platform as we level up the promotion and marketing of our games.”
While First Look’s affiliates can download game information and assets to create previews and reviews for each ESA Gaming title, they will also be able to use the platform to showcase demo versions of each game, with player verification carried out by 1account.
The platform aims to ‘generate anticipation and excitement among players’ for each ESA Gaming title as affiliates can gain access to game information up to two weeks before each game is set to be released.
Elliot Resnick, Managing Director at First Look Games, added: “ESA Gaming is an exciting studio responsible for some truly great content.
“By partnering with First Look Games, the studio can connect with players the best affiliates in the business and promote games to highly engaged audiences looking for the latest content to play.
“That First Look Games allows studios to do this in a way that is highly cost-effective is yet another reason why providers such as ESA Gaming come to us to turbo-charge game promotion.”
