First Look Games is looking to strengthen the connection between studios and affiliates through a new partnership with ELA Games.
The deal will see ELA Games gain access to the First Look Games platform and have its own dedicated library. The group will be able to upload information and assets for each of its games, plus benefit from the First Look Games White Label Client Area.
Elliott Resnick, Managing Director at First Look Games, commented: “It’s great to see ELA Games come on board to not only take advantage of our marketing platform but also our cutting-edge client area, taking the promotion of its games to the next level.
“Game marketing is tough given the competition that studios are up against, but affiliates provide direct access to player communities seeking the next slots to spin. ELA Games can now tap into these audiences and showcase what its titles offer.”
Including age verification and jurisdiction services, ELA’s free to play games will be available to all registered publishers through the First Look Games Demo Game Server.
Mike Cini, Business Owner of ELA Games, added on the deal: “First Look Games offers what we need to elevate our marketing activity and leverage the power of affiliates to make more players than ever before aware of our studio and the awesome games that we produce.
“We focus heavily on data and analytics as we believe it’s important for us to be aware of how our games are performing and how they are perceived by players. First Look Games provides great insight to this as well as providing us with a client area where our partners can access everything they need in a seamless manner.”
