bet365 has secured a strategic partnership with EGT Digital, expanding its content offering in Bulgaria.
Through the deal, the operator will gain access to the igaming provider’s game aggregator, which features games from popular suppliers in the Bulgarian market, including Amusnet, CT Interactive, Playson, Wazdan, 7mojos, 7777 gaming and EGT Digital itself.
A bet365 spokesperson commented: “Bulgaria is an exciting market, and we’re thrilled to expand our gaming portfolio in the region.
“The aggregator, designed by the proven casino software developer EGT Digital, will enable us to enrich our bet365 games product with high-quality slot games that have established themselves as favourites with local players.”
bet365 has been expanding the content offering available on its operating platform in various regions across the world so far in 2024, securing agreements with the likes of Relax Gaming in Denmark and Light & Wonder in Greece.
“We are very happy to work with one of the biggest brands in the gaming industry on a worldwide level and to have the opportunity to contribute to their success in our country,” added Tsvetomira Drumeva, Head of Sales at EGT Digital.
“It’s an honour to us that bet365 chose EGT Digital and I am excited to see the results of our collaboration.”
