Bet365 has enhanced its igaming footprint in Bulgaria through a new collaboration with 7777 gaming

It builds on a myriad of collaborations for the operator in the country after the operator linked with EGT Digital in the market. 

A bet365 spokesperson described Bulgaria as an ‘exciting market’ as the firm emphasised its ambition for local expansion. 

Elena Shaterova, CCO of 7777 gaming, stated: “We are offering our diverse game portfolio to bet365 players in Bulgaria. From a vast array of gaming options, ranging from traditional slots to innovative and unconventional concepts, bet365 community already enjoy a wide array of games and jackpot concepts thrilling players around the globe.”

Meanwhile, bet365 praised the gaming firm’s ambition to innovate and produce content that ‘aligns perfectly with our brand goal to provide the best possible experience for our players’.

Furthermore, through bet365’s recent links it gained access to EGT aggregator, which featured a host of suppliers from igaming provider’s game aggregator, including Amusnet, CT Interactive, Playson, Wazdan, 7mojos and EGT Digital.

It also underlines the Bulgarian market focus for 7777 gaming after the supplier was boosted by further growth in the nation via a recent partnership with casino brand Slotino.

Asya Raykova, Account Manager at 7777 gaming, stated on that link: “The collaboration between 7777 gaming and Slotino.bg marks the beginning of a partnership committed to delivering top-notch entertainment to the Bulgarian gaming community.”

Within 7777 gaming’s content offering of over 140 slots, table and instant games, titles such as King Cash 10, Barbarian. Pearl of Egypt Kingdom and Club Mr. Luck will be added to Slotino.bg’s online casino lobby.