As the operator continues to invest in its igaming output, FanDuel has announced further activations with four-time Super Bowl champion Rob Gronkowski.

The former New England Patriot star will be at the Live Dealer Roulette Table on May 16 to engage with New Jersey players virtually on the platform. 

The new activation makes Gronk the first celebrity to engage with iGaming players from a live dealer studio where he will be interacting with players and commenting on the action.

It builds on Gronk’s Touchdown Treasures – an exclusive slot game developed in partnership with Evolution Games. The iGaming title provides a user-friendly experience for both veteran and casual slot players as well as football fans.

The operator has sought to continue to elevate its casino presence through a myriad of marketing deals. FanDuel Casino previously agreed an exclusive partnership in January with social media personality Vegas Matt to create content to educate bettors on casino games and responsible gaming.FanDuel Casino is operating in five of America’s seven regulated igaming markets, which include New Jersey, Connecticut, Michigan, Pennsylvania, and West Virginia.