IGT has confirmed that its IGT PlaySports division will continue to power the sportsbook at Lac Vieux Desert Northern Waters Casino & Resort in Watersmeet, Michigan.
Building on an existing partnership formed in 2021, the IGT PlaySports Trading Advisory Services Team will continue to oversee the sports betting offering at the Great Lake State location.
“IGT PlaySports is Northern Waters’s ideal technology and services partner as we roll out the next era of sports betting entertainment to our customers,” explained John McGeshick, Lac Vieux Desert Northern Waters Casino & Resort, General Manager.
“IGT PlaySports’ comprehensive, turnkey solution has streamlined our sportsbooks operations and positioned us to more keenly focus on our guests and ensure they have the best possible fan experience.”
Included in IGT’s sportsbook offering, the venue will deploy the supplier’s PeakBarTop cabinets that utilise Total Gaming software.
On these cabinets, players at the Lac Vieux will be able to play Game King video poker, slots, keno and sports betting products from a single device and a single gaming wallet.
“The IGT PlaySports team is excited to expand our relationship with Northern Waters to include trading advisory services,” said Joe Asher, IGT President of Sports Betting.
“In servicing 36 sportsbooks across North America, the IGT Trading Advisory Team is adept at helping operators maximise the returns of their sports betting offerings while enhancing player loyalty and engagement.”
