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igaming operator ComeOn Group is looking to increase its focus on personalisation and data through a new link with Optimove.  

Leveraging its proprietary platform technology and advanced data warehouse, ComeOn announced it will introduce a personalisation strategy that tailors content to individual preferences.

Furthermore, ComeOn is broadening the use of Opti-X, Optimove’s Digital Experience Platform (DXP), beyond casino to now include sports on its proprietary platform.

Sherwin Jarvand, Chief Data Officer at ComeOn Group, said: “Personalisation has always been key to our strategy and powered by our proprietary platform. 

“As we gear up to grow our sportsbook business, it is essential we apply the same ethos across our platform and full product offering. Extending our partnership with Optimove will further enhance the betting and casino experience for all of our customers through personalised onsite experiences as well as automated, dynamic, and relevant CRM content. We are excited to continue our journey with Optimove and deliver best in class, personalised sports betting and casino player engagement.”

Matthew Gilbery, Director of Personalisation Offering at Optimove, added on the deal: “ComeOn Group is a perfect example of how to tackle personalisation at scale. 

“They embrace full multi-channel personalisation, optimising the customer experience without boundaries. It is organisations like theirs that present challenges and opportunities that drive Optimove to continually improve CRM Marketing for igaming.”