Bulgarian operator ELITBET has strengthened its tools in the fight against fraud through a new collaboration with SEON.

The partnership seeks to ensure the operator is keeping up to date with trends when it comes to the evolution of fraud. 

Tamas Kadar, CEO and Co-Founder of SEON, commented on the link: “We serve some of the most respected iGaming operators worldwide. We understand deeply the challenges operators face in eliminating fraud while ensuring positive customer experiences for their players. 

“We are delighted to partner with ELITBET as it embarks on an exciting era of growth, and look forward to preventing and detecting and reducing fraud across its operations.”

It comes as ELITBET scales across its business units, with it previously relying on the use of promotional incentives and bonus offers that are normally exclusive to new users. 

The collaboration underlined that while they are an effective marketing tool, fraudsters often exploit these offers – eating into growth numbers and causing harm to the player ecosystem. As a result, ELITBET has adopted SEON’s end-to-end fraud prevention and AML solution to filter out bad actors at the account creation stage and enhance login monitoring across accounts. 

“We chose SEON due to its unique and scalable end-to-end solution, which will enable us to stay ahead of modern fraud attacks while minimising friction for our expanding customer base,” added Viktor Kirilov, CEO of ELITBET. 

“We stand to benefit from SEON’s unique technology to decipher the accurate identification of legitimate customers versus potential abusers, and to help us maintain a pristine online gaming environment – putting our platform in a stronger position to grow and serve our customer base more effectively.”

It’s a partnership that will tap into a robust combination of advanced digital footprinting, device intelligence and real-time monitoring, further bolstering the strategy of ELITBET when it comes to tackling fraud. 

Additionally, by monitoring for deposits and suspicious withdrawals, SEON will also flag bonus abuse and anomalies in player activity.