William Hill is seeking to bolster engagement and the way it connects with players through a collaboration with tech platform 2mee.
It’s a deal that will see the online casino and sportsbook operator leverage 2mee’s proprietary HoloMessage solution to deliver video messages from its team and brand influencers at strategic points, directly to customers across its website and app as a clickable pop-up.
The operator described the link as ‘transformational’, having tapped into the benefits of HoloMessage to scale engagement among reachable customers from its active player base and create awareness of personalised bonuses and offers.
James Riley, CEO of 2mee, said: “We are thrilled to be working with such a high-calibre operator and for William Hill to have enjoyed such a significant uplift in engagement, sign-ups and ultimately revenues from the very first deployment of 2mee’s HoloMessage®.
“This is of course just the start of our partnership and we have already identified many other areas in which HoloMessage can strengthen engagement, foster brand loyalty and ultimately provide a significant boost to customer lifetime value and revenue.”
Moving forward, Hills will begin deploying HoloMessage at ‘critical decision points’ throughout its customer journey. Influencers will be empowered to record messages directly from their smartphones and deploy them via the 2mee platform.
Matt Baulk, Head of Personalisation & Product at William Hill, added on the partnership: “We’ve achieved remarkable success with our initial deployment of HoloMessage, leading us to expand its usage across various touch points in the customer journey, from compliance messaging to sportsbook offers. The technology’s simplicity, from recording to deployment, makes it incredibly user-friendly.”
In its debut campaign with William Hill, the operator targeted a segmented audience with a HoloMessage aimed at driving players to opt-in to marketing campaigns. The results saw a single influencer HoloMessage impression outperform 31 days of a persistent banner ad by 340 per cent.
Furthermore, the campaign achieved an average engagement rate of 55 per cent with a peak of 64.9 per cent, leading to an increase in customer opt-ins.
