Aristocrat taps further into NFL fandom with Dallas Cowboys deal

Dallas Cowboys

Aristocrat Gaming has formed a multi-year partnership with the Dallas Cowboys for a series of NFL-focused collaborations. 

The igaming supplier will benefit from the partnership by gaining prominent signage throughout Cowboys’ AT&T Stadium year-round, including in-stadium, on the concourse and in-game branding. 

Additional elements within the partnership include in-game promotions, digital integrations and game-day activations at the Cowboys’ stadium.

Hector Fernandez, CEO of Aristocrat Gaming, commented: “We are proud to be the newest partner of the Dallas Cowboys, one of the world’s premier sports and entertainment organisations with a proud championed history, much like Aristocrat Gaming.

“With the success of the NFL Slots portfolio, we have been able to bring the excitement of fan-favourite teams like the Dallas Cowboys to casino floors across the country. We look forward to bringing even more innovative experiences to fans through this partnership.”

Aristocrat has deepened its relationship with NFL fans through this deal, having previously established a multi-year slot licensing agreement with the league. 

In collaboration with the NFL, Aristocrat produced NFL-themed slot machines that are available in casinos across the US, allowing players to select their favourite teams, including the Cowboys, to engage with the slot. 

Chad Estis, Executive Vice President of Business Operations of the Dallas Cowboys, added: “The Cowboys are excited to partner with Aristocrat Gaming to bring even more ways to entertain our fans.

“We pride ourselves on aligning with world-class partners, and Aristocrat Gaming has been a trailblazer in the gaming industry for decades. We are thrilled to work with the Aristocrat team on activation and branding opportunities throughout the year and to have our Cowboys marks featured on their slot machines nationwide.”