Soft2Bet has elevated its commitment to the growth of the igaming sector, through the launch of a new investment fund. 

The group has underlined its ambitions to take “igaming and casual gaming entrepreneurs to the next level”.

In building the fund, Uri Poliavich underlined his vision for the formation of “generational products that revolutionise the industry”. 

He also emphasised that “now is the time to encourage and invest in other exceptional companies that bring forth a similar mindset”.

The fund looks to expand across the corporate spectrum and is open to the growth-stage of mature companies. 

At the heart of the fund, Soft2Bet emphasised its eagerness to engage with companies that are “harnessing pioneering technologies” in casual gaming, AI, traffic differentiators or behavioural-UX analytics as well as high-margin gaming software solutions that achieve strong profitability and scalability.

It comes after the firm underlined its focus on the Canadian market, where Chief Business Development Officer, Martin Collins, reflected on the market evolution and how they secured a licence in Ontario. 

He said: “Just months after securing our Ontario gaming licence, it was the perfect opportunity to participate in the Canadian Gaming Summit and discuss the future of our industry. The shift to omnichannel experiences is not just a trend but a necessary evolution for land-based casinos to stay relevant and thrive. At Soft2Bet, we are committed to driving innovation and supporting our partners in navigating this transformation.”