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Atlaslive has announced the appointment of Chief Product Officer Lasha Kupatadze as the firm looks to continue to elevate its focus on the end-user experience. 

It’s an appointment that the firm believes will fuel its growth and continue to tap into other comprehensive solutions. 

Maxim Slobodyanyuk, CEO of Atlaslive, commented: “As igaming products and user experience are intertwined with each other, we see a great opportunity to enhance our platform for both operators and players.

“Lasha has an impressive track record in developing and managing igaming products using cutting-edge technologies like AI, predictive analytics, and blockchain. His expertise in creating customer-loved products makes him the perfect fit for our next growth phase. 

“Lasha knows a lot about product strategy and gamification techniques, deeply understands our industry, and makes user experience a top priority. Together, we aim to scale up and deliver even greater value to our partners and their customers.”

Prior to taking the role, Kupatadze worked as Head of Product at a crypto casino and gaming studio, where he led initiatives such as launching loyalty tokens, expanding markets and introducing innovative new games.

Kupatadze added: “Data is crucial for the future of igaming products and user experiences, much like in any other industry. When I analyse it, I understand how to implement it to create the perfect product that is flexible and adaptable. 

“I also understand how gamification tools work and their potential to boost retention rates, user acquisition, and product stickiness. Importantly, we see how trends are evolving as our partners see notable improvements in engagement and conversion rates.”