MGM Resorts has landed a collaboration with one of the most legendary names in US sports.
The operator will have branding on Yankees Stadium as a result of a new partnership with the New York Yankees.
It’s a deal that will see the two firms deliver exclusive VIP experiences to MGM Rewards members and baseball fans.
Furthermore, MGM Resorts will benefit significantly from the highly visible brand placement at Yankee Stadium on LED signage and first and third base rotational signage, and its logo will adorn the back of the pitcher’s mound during live local television broadcasts of select games.
Bill Hornbuckle, MGM Resorts CEO and president, commented: “We remain committed to investing in the community, while collaborating with the New York Yankees to provide unparalleled experiences for baseball fans.
“Our company has owned and operated Empire City Casino and Yonkers Raceway for the past five years. As we continue working to secure a full commercial casino license at Empire City, this partnership allows us to further develop these properties to their potential, while providing the world-class hospitality guests have come to expect from the MGM Resorts brand.”
Michael Tusiani, the Yankees’ SVP of Partnerships also underlined the potential impact the collaboration could have for the exposure of the Empire City Casino.
Empire City Casino plans to host Yankees-themed fan activities and experiences involving active and former MLB players.
MGM Resorts and MLB have had a wide-ranging partnership since 2018, which designated the casino and entertainment company as the first official gaming partner of MLB.
