Unibet has been named as the primary and leading sponsorship partner for the World Snooker Tour’s upcoming British Open event.
The newly-named ‘Unibet British Open’ will take place in Cheltenham at the Centaur Arena’s famous racecourse from September 23 to 29.
Snooker stars such as Ronnie O’Sullivan, Judd Trump and world number one Mark Allen are expected to take part in the action, in addition to world champion Kyren Wilson and defending British Open champion Mark Williams.
Peter Wright, WST Chief Commercial Officer, commented: “We are thrilled to work with Unibet for the first time as we know they share our passion for sport. They are an innovative brand, always looking to help fans enjoy sport in a safe and responsible way.
“The British Open is an outstanding event on our calendar and the line-up is incredibly strong. It will be an exciting week in Cheltenham, and we look forward to working alongside Unibet.”
With 128 players taking part in total, the Unibet British Open qualifiers will begin from July 31 to August 3 in Leicester. Winners will advance to the final stages in Cheltenham, where they will be joined by the top 16 seeds.
Being a title sponsor of the British Open provides Unibet with a platform to enhance its exposure across snooker, being one of the most historically recognised tournaments in the sport, first held in 1985 and being televised on ITV.
The tournament is known for its FA Cup-style random draw for all rounds, aiming to bring potential high-stakes clashes between the sport’s best players from the first round onwards.
Sam Mead, Unibet’s General Manager, added: “We are proud to be the lead partner for snooker’s British Open and cannot wait to be part of this thrilling event in Cheltenham.
“This tournament, with its rich history and stellar lineup, is the perfect platform for us to showcase our commitment to the sport. The world’s best players will be in attendance with the matches broadcast on ITV and internationally, ensuring a well-watched and exciting Unibet British Open.”
