There’s a new player within the UK igaming market, as Videoslots confirmed the launch of MegaRiches.com.
The firm emphasised that key to what it is bringing to the UK market is an increased focus on Jackpot slots and innovative promotions, as well as high volatility games where every spin offers a chance to trigger a combination that pays a large multiplier.
Alexander Stevendahl, CEO of Videoslots, commented: “Players need to see that they can have fun and win big at fully legal, regulated sites. We can’t retreat and let offshore sites offer a better deal to players who want to win a life-changing amount. MegaRiches.com is for them: simple, safe, and generous, whether they spin with pennies or pounds.”
Maximising its UK launch, MegaRiches.com announced it will leverage the Videoslots platform, which boasts an extensive range of games from a myriad of suppliers.
One of the key features highlighted on the site in MegaRiches is the Winbooster, which provides players with extra winnings by rewarding a certain amount of money based on the bets made during the previous week.
Riding the UK waves
The UK market has continued to evolve in terms of player trends in recent years, most recently it was revealed by the UK Gambling Commission that there was a 12% increase in online total gross gambling yield in the first quarter of the 2024 financial year compared to the same period last year.
In addition, slots GGY increased by 10% year-over-year, real event betting GGY has also grown by 16% when compared to Q1 2023, while new highs were recorded in slots across GGY, spins and average monthly active accounts.
Data on the gambling industry is sourced by the UKGC and covers online and in-person gambling covering licensed betting operators found on Britain’s high streets. The commission has been collecting data from March 2020 up until June 2024 to date.
The UKGC reported that new levels were recorded across the slots dataset in GGY, spins and average monthly active accounts.
Slots GGY came in at £642m, a 10% increase YoY, with the number of spins rising by 12% as well to 22.4 billion and average monthly active accounts growing by 11% to 4.4 million per month.
Furthermore, the session time of players also boosted with online slots sessions lasting longer than an hour rose by 8% to 9.6 million, while the average session length stayed at 17 minutes. Approximately 6% of all sessions lasted more than an hour, which is the lowest percentage recorded in the dataset.
