“In essence, if players want our games, we will ensure they get them, no matter where they are,” a strong proclamation from Anton Chumel, CEO of Champion, as the gaming solutions provider sets its stall out with firm and clear intentions of its growth trajectory.
In addition to going into deep detail regarding how the company’s USPs deliver much needed distinction within an increasingly saturated space, sights are also cast towards a core ambition of all similar such group’s on the market. That being international expansion.
For Champion, which boasts a presence in 24 countries worldwide, with a focus on Europe, Latin America, and Central Asia, the outlook is a simple one. The globe is awash with opportunity.
“Our existing footprint is strong, but our ambition doesn’t stop here,” he says. “We are committed to not only maintaining but also strengthening our position in these key markets, which will naturally propel further expansion.
“The feedback from our players has been overwhelmingly positive, and this is what fuels our expansion strategy. If our games aren’t available in a particular region, we see it as an opportunity to bring our unique gaming experiences to those players.
“By strengthening our position in the markets where we already operate, we are creating a robust platform that will support our continued global growth.”
“This inclusivity allows players from diverse linguistic backgrounds to fully engage with our games”
However, to achieve such lofty ambitions is certainly no mean feat. When faced with such intense competition, and therefore a multitude of options when looking at things from a player perspective, the complexities of being truly unique are vast.
Continuing the conversation, Chumel was pressed on just why Champions bills itself as a “provider that delivers best user experience for each player”, and just how the company plans to ensure that it lives up to this mantra.
To not just live up to but surpass this motto, a four fold multifaceted approach was elaborated on in enabling the group to continue a commitment to deliver the best user experience.
“Multilingual support ensures our platform is accessible to a global audience,” Chumel comments. “This inclusivity allows players from diverse linguistic backgrounds to fully engage with our games.
“Multi-currency payments facilitate seamless transactions by supporting payments in multiple currencies, including cryptocurrencies. This flexibility ensures that players can easily deposit and withdraw funds in their preferred currency, enhancing their overall experience.
“Every game starts with a unique concept that is tailored to meet both market trends and player preferences”
“Multi-platform access guarantees that our games are optimised for a variety of devices, including laptops, mobiles, and tablets. This ensures that players can enjoy a consistent, high-quality experience regardless of their device.
“We also prioritise the visual and immersive aspects of our games. Our in-house development team creates rich, engaging graphics and animations, and builds game characters from scratch, making each game a visually stunning experience.”
Subsequently, all roads led to the discussion point of game development; notably the overarching approach taken by Champion in aiming to achieve all of the above.
In elaborating on the perceived crucial steps that must be taken to ultimately deliver success, Chumel outlines a strategic three point plan:
- “Conceptualisation: Every game starts with a unique concept that is tailored to meet both market trends and player preferences.
- “Design and development: Our in-house team meticulously designs and develops each aspect of the game, from characters to mechanics, ensuring a seamless and immersive player experience.
- “Testing and feedback: Rigorous testing phases allow us to fine-tune the game based on player feedback, ensuring it meets our high standards before launch.”
“This diversity ensures that we captivate both nostalgic players and those seeking new, innovative experiences”
As the conversation drew towards a close, talk once again reverted back to the fundamentals of Champion that not only establish the company as a worthy contender, but one that can rise above competitors, surpass client expectations and appeal to players.
This sees Chumel touch on what USPs of the company and its range of titles ensure that they are sufficiently different from the overwhelming wave of games currently on the market and consistently continuing to flood it.
“Champion stands out in a crowded market due to several USPs,” he says. “Original storylines and characters see each game we develop feature its own unique storyline, characters, and avatars, all meticulously crafted by our in-house team. This originality sets our titles apart from the plethora of generic games flooding the market.
“Our diverse gaming catalogue includes a mix of classic and modern games, appealing to a broad spectrum of players. This diversity ensures that we captivate both nostalgic players and those seeking new, innovative experiences.”
To bring things full circle, the issue of geographies once again reared its head as the conclusion loomed over the horizon.
“The ambiance created by our games … is tailored to appeal to different cultural nuances”
In closing out the discussion, Chumel chose to look at just how Champion makes sure that titles appeal to players across geographies, and the difficulties that differences in regulations have on the company.
“Champion’s titles resonate with players globally through various strategies,” he concludes. “A localised content strategy sees some games gain popularity because they incorporate elements familiar to specific countries, whether through game mechanics, cultural references, or thematic elements.
“The ambiance created by our games, including music and overall vibe, is tailored to appeal to different cultural nuances, enhancing their global appeal and fit for every type of player preferences.
“In addition, certain games are designed to resonate with specific seasons or events, further increasing their appeal across different regions.”
