Following what has been billed as a transformational period as of late, Peter & Sons has set itself lofty ambitions of not just cementing its place at the global gaming table, but of rising above the competition to truly stand out from the crowd.
Ahead of the fast approaching SBC Summit in Lisbon, Commercial Director Yann Bautista spoke to CasinoBeats regarding the company’s critical landmarks to this point, strategies for fresh entry points, what’s next on the horizon and ambitions regarding the showpiece in the Portuguese capital.
CasinoBeats: To begin, could you please talk us through how the year has played out thus far for Peter & Sons, and touch on some of the key moments that have shaped 2024?
Yann Bautista: 2024 has been a transformative year for Peter & Sons, shaped by several key milestones that have significantly propelled our growth and strengthened our market presence.
Following the investment we received in 2023, we’ve been going through a strong rebranding process aimed at consolidating our brand identity. This rebranding has not only refreshed our image but also reinforced our position in the gaming industry, allowing us to better connect with both our partners and players.
A major highlight of the year has been the acquisition of our own platform, which has been a game-changer. This acquisition has enabled us to integrate directly with leading aggregators and operators, streamlining our operations and enhancing our ability to deliver content swiftly and efficiently.
With this platform, we’ve gained access to a wide range of licenses, allowing us to operate in key regulated markets such as MGA, UK, Sweden, Denmark, Ontario, Buenos Aires, and more recently, Greece and Peru. This expansion into new markets has opened up exciting opportunities for growth and revenue.
Our strategic focus on forming partnerships has also paid off. We’ve signed deals with major aggregators and operators, including industry giants like Playtech, IGT, Relax, and Light & Wonder.
These partnerships have been crucial in expanding our reach and bringing our games to a broader audience. We’ve been extremely busy with these new deals, integrating our games into various platforms, and we are now starting to see the fruits of these efforts.
To support this growth, we’ve been intensively recruiting and expanding our team, particularly in areas of production capacity and sales. This expansion is ongoing as we continue to scale our operations to meet increasing demand.
In terms of content, 2024 has been prolific. We’ve released a significant number of new titles, each one showcasing our commitment to innovation and quality. These releases have not only enriched our portfolio but have also set new benchmarks in the industry for creativity and player engagement.
In summary, 2024 has been a year of strategic growth, operational enhancement, and creative excellence for Peter & Sons, laying a strong foundation for continued success in the years to come.
CB: As more jurisdictions begin, or look, to welcome a legalised gaming ecosystem, how do you switch strategically to ensure maximum capitalisation across these numerous ecosystems?
YB: Our focus at Peter & Sons is on regulated markets, and as new jurisdictions legalise gaming, we adapt our strategy accordingly. We’re ready to move quickly when new opportunities arise, backed by a strong compliance team to manage diverse regulations and a dedicated sales team to approach each market effectively. This allows us to enter and thrive in new legal environments as they develop.
CB: With all of this in mind, what does this mean for Peter & Sons ahead of the SBC Summit in Lisbon?
YB: For Peter & Sons, the SBC Summit in Lisbon is a significant opportunity to showcase our progress in expanding into new markets and to present our latest innovations. We will be engaging with industry leaders, strengthening existing partnerships, and exploring new ones.
This summit is a perfect platform for us to demonstrate how our focus on compliance and tailored market strategies continues to position us as a key player in the global gaming industry. We welcome everyone to visit us at stand B353 to see what we’ve been working on, including our upcoming titles and exciting developments.
CB: What are the primary factors behind your participation in the Portuguese capital? And what do you hope to get out of the event?
YB: Our participation in the SBC Summit in Lisbon is primarily driven by the goal of increasing brand awareness. It’s also a key moment for us to strengthen existing relationships and open new partnerships, especially as we’ve set everything up to enter more regulated markets.
We see this event as an ideal platform to connect with industry leaders, showcase our progress, and lay the groundwork for future collaborations.
CB: Looking ahead to the remainder of the year and beyond, how can we expect Peter & Sons to either impress with an innovation or spread its wings on a global scale further still?
YB: Looking forward, Peter & Sons is committed to delivering more and greater titles, with several innovative games in the pipeline. We’re also focusing on entering new markets, including the US, while continuing to expand our team to offer more localized content tailored to different regions.
In addition to expanding our portfolio with new game types like instant and crash games, we’re strengthening our platform and promotional tools to enhance our relationships and promotions with partners. These efforts will allow us to continue growing globally while providing top-tier, engaging content.
