Betfred has appointed Nick Cockerill as their new Chief Product Officer to help elevate the brand’s online business.
The former VP of Product for Stats Perform brings over 10 years of sports betting and igaming experience to Betfred, having previously worked in senior product and technology roles at Sky Betting and Gaming, Pokerstars International and Flutter Entertainment, before joining Stats Perform in 2021.
In addition to elevating the brand’s online business, Cockerill will be tasked with enhancing Betfred’s retail offering and accelerating the transition of the operator into a technology-first organisation.
“I’m delighted to join Betfred at such an important and exciting time in their history,” commented Cockerill on his new role.
“Betfred is one of the UK’s strongest brands in the sector and I’m looking forward to working with the excellent team here to elevate Betfred to where it should be as one of the top online bookmakers in the UK and advancing our leadership in retail.”
Joanne Whittaker, CEO of Betfred, added: “Nick joins with a wealth of experience and has an excellent track record in the sector. His appointment is key to our huge ambitions for Betfred.”
At Stats Perform, Cockerill was central to the launch of ‘Instant Highlights’, which is used by many sportsbooks globally. He also helped with the launch of Runningball for tennis and Dynamic Betting Stats API.
Runningball for tennis offers data for tennis trading, while Dynamic Betting Stats API is a platform that allows sportsbooks to easily interact with Opta data for players and team stats markets, bet-builders and same-game multis.
At Sky Betting & Gaming, Cockerill led the Core and Payments product teams between 2014 to 2018, growing the team and supporting the operator’s international and in-house technology expansion. He led the product and design teams for the build of their greenfield international sportsbook following the acquisition of the business by Pokerstars.