Betway has landed a deal to boost its online casino provision in South Africa by gaining content from Playtech in a strategic collaboration.
The move will add Playtech’s roster of in-house casino content to Betway’s South African casino platform, bolstering the service with premium casino games as well as live casino titles produced by the supplier.
Phillip Superamonien, Country Manager of South Africa at Betway, added: “We are delighted to grow our partnership with Playtech into South Africa. Our already successful partnerships in various markets have provided our players with Playtech’s top-tier gaming content and our superior user experience makes this partnership a perfect fit.
“We are excited to bring Playtech’s renowned casino and live casino products to our South African customers, expanding our existing suite of games to provide new, exciting, and engaging gaming experiences within a safe and secure environment.”
Playtech has highlighted South Africa as a “key market” following the partnership, heralding the region’s “rapid growth and influential position within the African gaming industry”.
Diane Crookes, Senior Commercial Director at Playtech, added: “Betway is a brand renowned for delivering an excellent player experience internationally and we are thrilled to extend our successful partnership into the South African market.
“Our collaborations in multiple key markets have been incredibly successful, and we are confident that South Africa will be no exception. We are confident that Playtech’s innovative products and services will enhance Betway’s player experience even further and we look forward to our continued partnership.”
Through this partnership, Playtech continues to offer its online casino content to major operators across several territories. Last week, the supplier partnered with bet365 to launch an exclusive Spanish-language roulette title, Super Spin Roulette.
