Brian Christopher joins SportsGrid ahead of casino network launch

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Brian Christopher and BC Ventures have partnered with SportsGrid to produce exclusive multimedia content for the sports-focused content and technology company. 

The multimedia content collaboration will see slot streamer Christopher launch the exclusive Brian Christopher Show on SportsGrid’s new Casino & Gambling Network, set to launch next year. 

Commenting on the SportsGrid tie-up, Christopher noted that the partnership makes him “the first-ever gaming influencer to make the leap outside social media”.

He stated: “SportsGrid’s unrivalled reach and production expertise mean we’re in a fantastic position to create original and entertaining content, made for television.

“The BC Show expands on what our audience wants. It will be a go-to place for casino lovers of all kinds, featuring big bets, travels, and behind-the-scenes fun like never seen before. 

“I cannot wait to bring my creativity to millions of screens and continue to lead as the first-ever gaming influencer to make the leap outside social media platforms.”

Under the terms of the agreement, Christopher will lead on-camera and audio programmes, with off-site projects and promotional content included. 

Hoping to tap into the slot streamer’s over 1.8 million subscribers across all platforms, SportsGrid will leverage its production and multimedia distribution capabilities to deliver the content.

This will include editorial and video programming hosted on SportsGrid.com, as well as Brian Christopher’s FlipTheSwitch.com.

“Brian is the leading personality within casino slots content and has a legion of followers,” added SportsGrid CEO Jeremy Stein

“Welcoming him onto the SportsGrid talent roster will significantly heighten viewing experiences, while strengthening our position as a premier destination for casino gaming media.”