Igaming platform provider 4Play Gaming has confirmed it will launch its latest offering to the market this September in the form of Lora, described by the firm as the first AI casino expert.
The solution has been created to help casino operators make smarter decisions by using advanced AI to analyse player behaviour, game performance, and operational data. According to 4Play Gaming, Lora provides ‘insights that boost profits and prevent potential losses—giving operators a competitive edge in the fast-paced world of igaming’.
The firm added that Lora goes beyond just offering standard reports; it delivers specific, actionable recommendations that help operators optimise their business strategies.
Key features of Lora include player retention strategies, analysing player behaviour to identify high-risk churn segments, offering targeted suggestions for retention, such as personalised promotions or engagement offers.
It also features game performance optimisation. By evaluating the performance of individual games, Lora can identify underperforming titles and suggest either increased promotion or replacement with higher-performing alternatives that align with player preferences.
Bonus effectiveness is another key component, enabling Lora to examine the success of various bonuses and promotions in real time, recommending tweaks to ongoing campaigns to boost engagement or advising operators on when to stop ineffective offers to prevent losses.
Peak usage periods are also taken care of, as Lora identifies patterns in player activity and revenue during peak and off-peak hours, enabling operators to tailor marketing pushes and bonus offers during these windows to maximise player activity and revenue.
Last but not least, the solution addresses the need for loss prevention by flagging unusual patterns that might indicate problem gambling or fraud risks, offering operators the chance to take proactive measures before they result in significant losses.
Josh Shoham, Co-founder of 4Play Gaming, noted: “Lora is going to amaze the industry and set a new standard for how casinos operate. With Lora, operators will have real-time insights that allow them to react faster, make smarter decisions, and ultimately improve profitability.”
He added: “Lora’s deep AI insights, continuous learning, and ability to adapt make it an indispensable tool for casino operators aiming to stay ahead in a competitive market. By offering this game-changing technology, 4Play Gaming is setting the stage for a new era in casino management, where operators will rely on AI-driven insights to run their businesses smarter, faster, and more profitably.”
Attendees at SBC Summit Lisbon will get the first hands-on experience with Lora through live demonstrations. 4Play Gaming’s team will showcase how the AI expert provides real-time recommendations to boost efficiency, prevent losses, and increase profits.
