As the igaming industry rapidly evolves, affiliates in 2024 face a landscape filled with challenges and opportunities. Staying competitive requires keeping pace with the latest trends and learning how to use them to their advantage. Here’s a clear look from Affiliate Director at LalaStars Alyona Bursak at what affiliates need to know to thrive in the coming year.
AI Technologies: Automating and Personalising iGaming Marketing
Artificial intelligence (AI) changes the game’s rules for igaming affiliates, offering powerful tools to enhance marketing efforts. With AI, repetitive tasks can be automated, allowing affiliates to focus more on strategy and innovation. AI-driven platforms provide real-time customer support through chatbots and can predict player behaviours to make marketing campaigns more targeted and effective.
Additionally, AI enhances content creation, enabling affiliates to generate personalised offers that resonate with specific audiences. That kind of customisation can significantly increase engagement and conversion rates.
Overcoming Google Updates: Why Creativity is Essential
At the same time, the latest updates emphasise the importance of high-quality, unique content and superior user experiences. In other words, creativity isn’t just a whim for affiliates — it’s a necessity.
Google’s frequent algorithm updates can significantly impact visibility and traffic, posing a challenge for affiliates who rely heavily on search engine optimisation (SEO).
To remain visible and maintain traffic, affiliates should explore new content formats, such as videos, infographics, or podcasts, which engage audiences beyond traditional search. Additionally, diversifying traffic sources, including social media and other digital platforms, can help reduce the risks associated with Google’s algorithm changes.
Strong Affiliate-Operator Relationships
The interaction between affiliates and operators is fundamental to success in the igaming industry. In 2024, building close connections and developing quarterly marketing strategies are vital.
By working closely with operators, affiliates can gain valuable insights into player preferences and market dynamics, allowing for more effective marketing campaigns.
Joint marketing strategies and regular communication ensure both parties are agile and able to adapt quickly to market changes. Сompetent affiliate-operator cooperation not only boosts campaign success but also helps create a resilient network capable of navigating industry shifts.
Choosing the Right Operator: Professionalism and Budgeting
Selecting the right casino operator to partner with is crucial. Affiliates must consider two key factors: professionalism and budgeting. Equally important is to prioritise operators with a solid track record, proper licensing, and a robust and stable gaming platform. Operators, the platforms’ owners, provide more flexibility and reliability, making them in demand as partners.
Understanding an operator’s financial health and promotional budget helps to avoid potential issues and enhance the overall success of their campaigns.
In 2024, LalaStars – Affiliate Program is at the forefront of helping affiliates succeed in the ever-evolving igaming landscape. To stay competitive, affiliates must be adaptable and creative. By leveraging AI, overcoming SEO challenges with innovative strategies, and building strong partnerships with operators, affiliates can transform challenges into opportunities and thrive in this dynamic industry.
LalaStars will be hosting the Astral Party, a night filled with exclusive experiences under the stars, alongside TrueLabel, at O Clube – Monsanto, Lisbon on 25th September. You can find more information here.
