Flows has formed a strategic partnership with Amelco, with the latter enhancing its tech stack by utilising the former’s automation platform.
Operators powered by Amelco will gain access to Flows’ advanced no-code technology, helping them to create new applications and products for respective markets at speed, promoting efficiency and streamlining costs and development resources.
Reflecting on the partnership, Daniel De Souza, VP of Commercial at Flows, noted that the automation platform will help Amelco’s clients with operational challenges and customer experience.
“As AI technologies continue to advance, Flows enables operators to bring their concepts to life,” commented De Souza.
“Businesses often have numerous ideas, but struggle to connect all their tools and systems effectively, limiting their ability to fully serve their customers. Our no-code solution empowers them to stay ahead of the competition by seamlessly integrating these tools, overcoming operational challenges, and enhancing the customer experience.”
The strategic collaboration with Flows will enable Amelco to create new engagement tools that improve the gaming and betting experience for its portfolio of clients, which includes the likes of Hard Rock, Fanatics, Bet99, BetSaracen and the Tote UK.
“At Amelco, we are dedicated to staying at the forefront of innovation by providing our clients with cutting-edge tools and solutions,” added Brandon Walker, Head of Business Development at Amelco.
“Connecting Flows into our platform, together with their Flows Jackpots feature, reinforces this commitment by enhancing our operators’ ability to quickly adapt to market demands while offering dynamic, customizable experiences to engage players and drive success.”