Cryptocurrency concpet
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The extent to which the igaming sector can fully integrate cryptocurrency solutions has been a hot topic, particularly as the digital assets have exploded in popularity throughout the last five years. 

And with the crypto winter of 2021/2022 firmly in the rear mirror view and Bitcoin recently enjoying record highs in price, crypto is once again dominating conversations in igaming as operators explore the opportunities the assets can deliver. 

One such company which is bringing solutions to the market is iGP. The supplier, headquartered in Malta, has been developing its crypto solutions throughout 2024 and showcased those new developments at the recent SBC Summit in Lisbon.

The launch and the Summit were the culmination of iGP’s Ready To Launch campaign, which hinted at multiple new product developments from the iGP team. 

Dirk Camilleri
Image: iGP

Speaking to CasinoBeats during SBC Summit 2024, iGP’s Chief Product Officer, Dirk Camilleri, explains: “One of those new developments is the crypto solution that we’re building. This was developed after looking at recent trends from the industry and we realised the crypto space is something which has consistently kept on growing, and it’s a market which has been untapped for us so far. 

“Essentially, we decided to invest in a new system which would allow crypto payment methods and the full crypto experience, including multi wallet. This means we can support multiple currencies, both in fiat and crypto.”

iGP’s crypto casino solutions focus specifically on creating a positive user experience by tapping into what makes a crypto consumer unique compared to other players. Camilleri identifies that crypto users are a “complete customer segment of their own,” explaining that those players are “very much community driven, and wary of transparency and security, which the blockchain systems offer.”

He adds: “Without this solution, there’s a market which is essentially out of reach. So we aim to expand both our portfolio and our client base who are looking to expand and grow in the crypto space.”

In response to this, iGP’s crypto casino heavily focuses on getting the user experience fine-tuned to the correct audience. As a result, it has worked on ensuring that players can securely and quickly register and both deposit and withdraw their crypto funds. 

Moreover, acknowledging that crypto enthusiasts often have multiple currencies, iGP has implemented its multi-currency wallet. This allows players to use a variety of crypto currencies including Bitcoin and Ethereum, or even some of the lesser known assets. 

Not only this, but Camilleri explains that the crypto casino is not merely about payment methods, but the entire crypto experience that crosses over into other areas including gameplay. 

“Traditionally, game providers don’t support crypto natively but we’ve taken that and built an experience around it, which still allows the player to play in crypto, even though the supplier wouldn’t specifically support this,” he outlines. “Essentially, we are providing an end-to-end crypto experience.”

Following the principles of its Ready To Launch campaign, that being developing high-tech products suited to global operators, iGP has been working hard to ensure that its crypto platform takes the best parts of a traditional online casino and merges that into its crypto experience. 

This, Camilleri asserts, is where a significant gap in the market can be identified. He tells CasinoBeats that crypto casino operators have lacked imagination when it comes to bonusing.

“In traditional casinos, you have cashbacks, and bonuses etc, but there’s no one really out there who has taken that and is looking to adopt it to crypto. So we are currently working on a bonus engine which offers something similar but also creates the concept of tokenising, which would allow players to convert them to either crypto or other tokens such as NFTs.”

The last 12 months have been a whirlwind at iGP, as several new members have been added to its leadership team, including Camilleri and the recent appointment of Deputy CEO Jovana Popovic Canaki

This year has been a foundational year in developing new technologies to go to market, highlighted by its Ready To Launch campaign. Now, iGP is ready to take its crypto solutions to the wider market and aims to sign up new partners in the near future. 

Heading into 2025, iGP is shaping up to onboard new clients and is further tailoring its product suite to achieve its aim of being a leading supplier of igaming technologies. 

As Camilleri wraps up: “In 2025 we are looking to develop outside of the crypto space, and we’re looking at market entries and expanding our geographical reach when it comes to products. 

“On the product side, we’re looking to start supporting native apps. This is something which so far we haven’t offered yet, and we’re also looking at an in-house notification system which will allow CRM managers and operators to interact and treat the players at a better rate.”