Rush Street Interactive (RSI) has launched its proprietary online poker platform, BetRivers Poker, in partnership with professional poker player Phil Galfond.
The operator has stated that BetRivers Poker offers a “unique player-first experience designed by poker players, for poker players” as the platform was developed by a senior leadership team which includes former professional poker players.
In addition, RSI noted that its partnership with Galfond for the platform has brought “invaluable insight” to make sure the service is “finely tuned to meet the needs of poker players at every level”.
Initially launching in Pennsylvania, RSI has plans to expand the BetRivers Poker platform into additional jurisdictions.
Galfond commented: “As poker players, we designed this platform from the ground up to be for the players – all players. From the amateur playing their very first hand to the sophisticated pro, everyone was kept in mind as we focused on fairness, excitement, and generous rewards that truly benefit the player.
“I’ve been heavily involved in the game design, promotions, and policy decisions, and, more importantly, in building an incredible team that sees online poker the way I do.”
Features available on the BetRivers Poker platform include a comprehensive suite of game formats to cater for all players, including cash games, Sit & Go tournaments, and Multi-Table Tournaments (MTTs).
Players can also have dynamic avatars to gain “real-time insights into their opponents’ play styles” as these avatars “dynamically adjust their expressions based on the opponent’s behaviour, offering an intuitive and engaging way to read the competition”.
Through RSI’s collaboration with poker rooms at Rivers Casinos in Pittsburgh and Philadelphia, the operator says its poker experience is enhanced with an omnichannel approach, as additional rewards and promotions connect online and in-person play.
Richard Schwartz, CEO of Rush Street Interactive, said: “We are incredibly excited about the launch of this platform. Our goal is to create a seamless experience for players, bridging the gap between the BetRivers digital and Rivers Casino offerings.
“By aligning with Rush Street Gaming’s strong retail presence, we are able to leverage our combined strengths to offer a truly unique poker experience that benefits players and drives growth across our entire portfolio.”
Tim Drehkoff, CEO of Rush Street Gaming, added: “This launch reinforces our commitment to offering Rivers Casino’s guests a wide variety of gaming options.
“By integrating online and in-person poker, we’re not only enhancing the player experience, but also providing a seamless loyalty and rewards program. We’re committed to continuing to innovate and provide value to our players.”
RSI stated that the BetRivers Poker platform will offer among the lowest rake in Pennsylvania, in addition to its iRush Rewards, allowing players to earn and redeem points across both digital and retail properties.
The BetRivers Poker brand will also be present on the Poker Night in America TV series, appearing on the show, as well as on its social media and streaming channels, helping to increase the online poker platform’s reach.