CreedRoomz is looking to tap into the growth of game show innovations through the launch of its Aurum Roulette Game Show.
In a bid to bolster game engagement, the Aurum Roulette Game Show looks to bring together the classic excitement of roulette with a unique game show format featuring players’ favourite Aurum mode.
Furthermore, the new game looks to tap into elevated mechanics – providing an experience for the full spectrum of players.
Arturs Fjodorovs, Game Product Manager at CreedRoomz, commented on the launch: “Aurum Roulette launch marks an important step in the development of show games, offering our partners a powerful platform to captivate and engage new players.
“As part of the exciting Aurum feature overhaul, now available on all roulette tables, this innovative enhancement is more dynamic, volatile, and user-friendly than ever. Early results are already proving its value, with impressive boosts in both player retention and turnover, driving growth for our partners.”
Also key to the offering is “a revamped and intuitive user interface (UI) and user experience (UX)” across both mobile and desktop platforms.
It comes amidst a surge from live casino as a vertical, with Sargis Poghosyan, CreedRoomz VP of Casino, suggesting in CasinoBeats recently that it is closing the gap on its sports betting and online gaming counterparts.
Poghosyan emphasised that live casino is “gaining more advantage in the battle” between sportsbook and online casino, with one aforementioned set of products in particular hailed as playing a crucial component in leading this chase.
“This is due to more focus being placed on games shows” he says, before proceeding to suggest that these not only appeal to the demands of standard live casino players, but are gaining traction with those that traditionally do not stray beyond the slot or sportsbook spaces that they commonly frequent.
“Considering all this information, I would say that live casino is getting bigger and bigger and it’s gaining more by itself.”
