EveryMatrix: Personal Jackpots offer ‘deeper level of engagement’

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EveryMatrix has tailored jackpots to specific players by adding Personal Jackpots to its JackpotEngine

The new jackpot system will allow EveryMatrix’s operator partners to offer jackpots that are tailored to specific players, learning and adapting to unique preferences for each player such as preferred spend, betting levels and playing styles. 

Stian Enger Pettersen, Head of Casino, EveryMatrix, stated: “EveryMatrix Personal jackpots represent the next layer of innovation, providing our customers with even more exciting opportunities to captivate players and drive long-term loyalty.

“By tailoring the jackpot experience to each player’s unique needs, Personal Jackpots create a deeper level of engagement and foster greater loyalty. This also unlocks a new realm of customised gaming experiences that resonate with players on a profound level.”

Helping to nurture a stronger connection between players and the casino brands they use, Personal Jackpots creates a jackpot prize that can only be claimed by the one player it has been tailored to. The more players place wagers, the more their Personal Jackpot grows. 

EveryMatrix’s JackpotEngine service supports both its CasinoEngine and SlotMatrix aggregation platforms, allowing Personal Jackpots to be accessed via the over 30,000 games from more than 330 game studios offered within these platforms. 

Each jackpot is presented to players as ready-made, in-game widgets displaying jackpot pools, updated in real-time, which players can minimise if they prefer.

Earlier this week, EveryMatrix announced its Q3 2024 results, reporting an over 60% increase in net revenue across the quarter. Quarterly casino net revenue rose by 78% compared to the same period last year to €23.8m, with EBITDA increasing by 95% YoY to €14.9m.

CEO Ebbe Groes commented: “The last few months have been some of the busiest since we founded the company 16 years ago; continuing to drive record GGR for our customers, launching more tier-one operators and making two significant acquisitions that have instantly added value to the wider group and that will future-proof both our sports and games divisions.”