Bally’s Corporation’s digital and sports betting division, Bally’s Interactive, has launched the Bally Bet Sportsbook & Casino app in the Canadian province of Ontario.
Powered by White Hat Gaming, the Bally Bet Sportsbook & Casino app combines the functionalities of the existing Bally Casino and Bally Bet Sportsbook apps into one platform.
It allows players in Ontario to place wagers for either product via a single app, account and universal wallet. To assist with the transition, players will receive in-app, email and social media messages to guide them through the app change.
“We are thrilled to introduce the new Bally Bet Sportsbook & Casino app, marking a significant milestone for Bally’s,” commented Robeson Reeves, CEO of Bally’s Corporation.
“This integrated platform merges the features of our previous apps, providing players in Ontario with a seamless experience for both sports and casino betting. Our commitment to enhancing the player experience remains at the forefront as we strive to personalise the enjoyment of playing Bally Bet.”
In November, Bally’s stockholders approved the company’s definitive merger agreement with The Queen Casino & Entertainment Inc, a portfolio company majority-owned by Standard General LP.
Earlier this year in July, Bally’s entered into a definitive merger agreement with Standard General, its largest stockholder, which will acquire the company’s outstanding shares for $18.25 per share.