Roulette has been a cornerstone of the casino scene for centuries, captivating players with its blend of elegance, excitement, and chance. In the competitive UK online casino market, attracting roulette enthusiasts requires more than just offering a variety of tables. But what are the key ways to do this? Are roulette bonuses enough, and if so, what kinds of bonuses and promotions speak to roulette lovers?
CasinoBeats spoke to Christoffer Ødegården, Head of Marketing at Bojoko.com, to get the answer to these questions. Bojoko tracks the success of casinos based on a number of criteria and can immediately see how well they promote on their roulette bonus page convert. In this interview, Ødegården breaks down his insights into how you can use roulette bonuses effectively.
CasinoBeats: Most bonuses mainly target slots. Is that a mistake? How essential are roulette bonuses in the UK market?
Christoffer Ødegården: It makes complete sense to tailor most bonuses to slots. They have lower RTPs and pose less of a risk. However, roulette is one of the most iconic and widely recognised casino games and has a huge following in the UK. Many players are specifically looking for roulette bonuses, and creating specific bonuses tailored for these players, or alternatively, more general table game or live casino bonuses, can give you a decent boost.
A well-structured roulette bonus incentivises discerning roulette players to sign up and your existing players to stick around. It’s about showing players that the casino values them and understands their preferences. In a crowded market, where many operators focus on slot bonuses, offering a roulette-specific bonus is a great way to stand out.
CasinoBeats: How can offering roulette bonuses help casinos stand out?
Christoffer Ødegården: Most players compare casinos before deciding where to sign up, and platforms like Bojoko are where they do this. Pages like our roulette bonus overview are specifically designed to highlight the best roulette experiences, and a strong bonus can really catch a player’s eye. Better roulette offers will also help you in the rankings.
A generic welcome offer might appeal to some, but a roulette bonus speaks directly to fans of the game. It shows that the casino is serious about catering to roulette players. Whether it’s cashback on losses or free bets on roulette, these tailored offers can be the deciding factor for players choosing between two otherwise similar sites.
CasinoBeats: What makes a great roulette bonus?
Christoffer Ødegården: A great roulette bonus needs to be both attractive and fair. There might not be too many great offers out there specifically for roulette, but it’s a big pond and experienced British players are generally discerning and know where to look. They also know to look beyond the headline offer and check the terms. A bonus with impossible wagering requirements or heavy restrictions won’t do you any favors.
However, roulette players understand that bonuses for their favorite games are unlikely to have stricter terms than slot bonuses. A good roulette bonus can even be a standard offer that allows you to play roulette, just with a lower contribution. However, a customized offer is great and can be significantly smaller than your regular slot bonuses.
You should also strongly consider live casino bonuses, as they are a great way to get serious players engaged.
CasinoBeats: How popular is roulette in the UK, and how does it compare to other games?
Christoffer Ødegården: Roulette is one of the most popular table games in the UK. It has a timeless appeal—its simplicity makes it accessible to beginners, while its strategic elements keep seasoned players engaged.
While slots dominate in sheer numbers, roulette attracts a different kind of player who’s often looking for a more interactive and social experience, especially with live dealer games.
What I can tell you is that thousands of Brits search for casinos with great roulette selections each month, and in the same time frame, hundreds of Brits are specifically looking for roulette bonuses. These are big numbers and should not be ignored, regardless of how they may pale in comparison to slots.
CasinoBeats: How can casinos ensure their roulette bonuses stand out on platforms like Bojoko?
Christoffer Ødegården: To stand out, casinos need to offer bonuses that are not only generous but also tailored to the needs of roulette players. Being featured on Bojoko’s roulette-specific pages means getting in front of players who are actively looking for roulette-focused experiences. If your bonus is compelling and well-presented, you’re much more likely to convert those players into loyal members.We also recommend keeping the terms player-friendly. For example, lower wagering requirements, bonuses usable on live roulette, or cashback deals tied to roulette play are all very appealing. At Bojoko, we evaluate and rank casinos based on what they offer, and bonuses play a significant role in those rankings.