As blackjack continues to thrive as a vertical, SBC sat down with Ville Saari, Lead Content Manager at Bojoko to discuss what the future holds for game and why it can be such a crucial tool for operators.
SBC: Why is blackjack such a popular game for UK players?
Ville Saari: Blackjack’s popularity comes down to its perfect mix of simplicity and strategy. It’s a game where skill really matters—you’re not just relying on luck like you might with slots. Players love the fact that they can influence the outcome with smart decisions, and that keeps them coming back.
It’s also incredibly versatile. Whether you’re playing a traditional table game, a live dealer version, or one of the various spins on the classic, blackjack offers something for everyone. The game has stood the test of time because it can be reinvented again and again while staying true to its core appeal.
SBC: What are some of the key factors you consider when evaluating blackjack casinos on Bojoko?
VS: When we evaluate blackjack casinos, we look at everything a player might care about, starting with the basics: game variety, quality, and accessibility. A good blackjack casino needs to offer multiple variations—classic, European, multi-hand, and so on. Live blackjack is another must-have, and we pay close attention to how engaging and polished the live dealer experience is.
We also look at extras. Does the casino offer blackjack tournaments? Are there cashback deals or bonuses specifically tailored to blackjack players? These features can set a casino apart, especially in a market as competitive as the UK.
Finally, we factor in trustworthiness, including licensing, security, and fair gaming practices, though this is the same across all our lists.
SBC: What are the benefits of ranking high on your list of best blackjack casinos?
VS: Game-specific pages like our blackjack rankings are where motivated players go. These are people who know what they want—they’re searching for the best blackjack experience, not just a general casino. Ranking high on these pages means you’re in front of an audience ready to sign up and play.
The numbers speak for themselves. Thousands of UK players are searching for the best blackjack casinos every month. And it’s not just blackjack; other games, like roulette, see similar or even greater search volumes. If you can position yourself as the go-to destination for blackjack, you’re tapping into a significant and highly targeted audience.
I believe you have even spoken to our Head of Marketing, Christoffer Ødegården, in the past about how ranking high on pages for payment methods, including pre-paid cards and bank transfers, can make a big difference. Blackjack and other games work the same way. Players want something, and they want to know where to get it. The big difference is that when a list ranks you based on how well you cater to blackjack fans and other games, there are very simple things you can do to improve and rank better.
SBC: How important are live blackjack offerings for UK players?
VS: Live blackjack is massive in the UK. Many players prefer the immersive experience of live dealer games—it feels closer to being at a physical casino, and the social interaction with the dealer and other players adds to the excitement.
Operators who invest in a great selection of high-quality live blackjack tables from top studios are positioning themselves for success. Exclusive VIP tables can also appeal to high rollers and players looking for a premium experience.
SBC: What role do extra features like tournaments and bonuses play in defining the best blackjack casinos?
VS: They can make such a difference. Blackjack tournaments, for example, add a competitive edge that many players love. It’s not just about beating the dealer—it’s about outperforming other players and climbing the leaderboard, adding a new layer of excitement.
Bonuses tailored to blackjack players are another big draw. Standard casino bonuses often exclude table games or come with high wagering requirements, so it really stands out when a casino offers something specific for blackjack. Cashback offers, reduced house edge tables, and free bet promotions are all great ways to attract players.
These extras show that a casino is serious about catering to blackjack fans, which can play a big role when players decide where to play.
SBC: What’s your advice to casinos looking to become a top destination for blackjack players?
VS: Focus on the player experience. Offer variety, but don’t sacrifice quality—every game should be polished, engaging, and accessible. Invest in your live blackjack offering, as that’s where a lot of the excitement is right now.
Pay attention to the extras. Blackjack players want more than just a game—they want tournaments, cashback offers, and tailored promotions that make them feel valued.
Also, work with affiliates like Bojoko. We connect casinos with players who are actively searching for the best blackjack experiences. A high ranking on our site can drive significant traffic and help you stand out in a crowded market.
