BetMGM has secured exclusive online casino rights for “The Price is Right” and “Family Feud” in a partnership with Fremantle.
The multi-year agreement will allow the iGaming and sports betting operator to gain exclusive intellectual property rights for slots, table games, and ‘non-traditional’ casino games.
In addition, BetMGM will be featured as a sponsor in select weeks of the upcoming seasons of both shows, showing ‘never-before-seen partnership integrations’ for both shows. Further details on the activations remain unknown but have been promised throughout 2025.
Adam Greenblatt, Chief Executive Officer at BetMGM, commented, “This partnership unlocks various ways for BetMGM and Fremantle to collaborate and expand our brand. Family Feud and The Price is Right are two of the most popular game shows in North America, and we look forward to bringing their fun and excitement to our online casino in various exciting ways.”
“This partnership unlocks various ways for BetMGM and Fremantle to collaborate and expand our brand,” said Adam Greenblatt, Chief Executive Officer, BetMGM. “‘Family Feud’ and ‘The Price is Right’ are two of the most popular game shows in North America, and we look forward to bringing their fun and excitement to our online casino in various exciting ways.”
Fremantle, part of RTL Group, produces and delivers content across 27 territories. The company’s notable shows include Got Talent, Priscilla, and House of Kardashian. It boasts over 495 million fans worldwide and 300 billion views for content across all platforms.
In a release, Suzanne Lopez, COO of Fremantle North America, said, “Our exclusive deal with BetMGM and our premier game show IP represents a significant milestone for us both. This innovative collaboration paves the way for in-game branding across diverse online casino categories, while also providing opportunities for integrated TV sponsorships. It’s all about enhancing how fans of “The Price Is Right” and “Family Feud” connect with the shows in fresh, immersive ways.”
BetMGM is no stranger to TV sponsorship
The Entain and MGM Resorts International joint venture has already made a foray into television, launching a new Wheel of Fortune-themed slot with game developer IGT in April 2024. This follows its collaboration in March 2023 to create the USA’s first brand-led online casino product.
BetMGM has sponsored Wheel of Fortune twice, most recently sponsoring the Big Winners Tournament for a week in September/October 2024. Each day, a daily progressive jackpot started at $5,000 and increased with each spin. The jackpots were then combined into a tournament jackpot, which the winners of the first four days competed for on the final day of the activation.
New properties to add to an extensive library
The difference between the Wheel of Fortune campaign and the newly announced Fremantle deal is that BetMGM has acquired the intellectual property rights for both “The Price is Right” and “Family Feud” enabling the company to create exclusive new content.
The company’s online casino offers over 3,500 titles in North American markets. The jackpot network includes over 20 titles, including MGM Grand Millions, Bison Fury, and Dead Sea Scrolls. BetMGM also operates under the Borgata Casino, Party Casino, and Party Poker brands.
