A new partnership has been announced between Caesars Entertainment and Bragg Gaming Group to create new in-house games for Caesars’ iGaming platform.
While the terms of the deal were not disclosed, it sees Bragg elevate from a content supplier to a technology partner. Current market projections predict extensive growth for Bragg’s revenue in North America as an anchor for its expansion strategy in 2025.
The partnership with Bragg sees the newly formed gaming studio create many new online casino games for Caesars Entertainment’s digital platforms. This team will also be responsible for creating a delivery platform that will launch future iGaming projects, including custom game titles and new IPs, as they are rolled out through Caesars’ portfolio of online gaming sites.
In a press release, Neill Whyte, CCO of Bragg Gaming Group, said: “We’re thrilled to be kicking off new content and technology project with Caesars for its online casino platforms.”
Adding: “We have decades of expertise and know-how, as well as the full technology suite to build, launch, and operate the highest quality online casino games.”
Bragg previously developed Lady Luck Casino Egyptian Magic and Boardwalk Slots Bankers & Cash for Caesars Palace Online Casino. The company also ships digital games to various states in the US and Ontario, Canada.
Matt Sunderland, Senior Vice President and Chief iGaming Officer for Caesars Digital, explained: “This expansion marks an important step in our strategic growth plan to develop our proprietary digital slots and table games content and to offer something truly exclusive for our players.”
It’s the next big step in Caesars Entertainment’s ambitious year of growing partnerships. In June 2024, Caesars Entertainment acquired WynnBet’s iGaming operations in Michigan. Now that the brand has its own in-house iGaming company in partnership with Bragg, it remains to be seen what will happen with the purchased stock from WynnBet in 2025.
It’s yet to be known how Caesars Entertainment will utilize Bragg’s Player Account Management (PAM) solution for player retention. The four-step program includes understanding the player base, engaging with highly targeted promotions, creating unique player journeys, and converting for long-term loyalty.
Bragg’s latest games include Phoenix Queen, Candy Treasures Cash Towers, and Treasure Labyrinth.
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