Jelly Entertainment has partnered with Balley’s Corporation to bring its portfolio of slot games over to the UK.
As well as its existing lineup, the new deal between Bally’s and Jelly Entertainment will also see new slot games like CleoPatrick, Witches Go Wild, Rookie Racer, and The Night Train TwinWays arrive in the region. It’s part of the company’s expansion efforts into the UK into the tightly regulated market.
David Newstead, Chief Business Developer Office at Jelly, said in a press release: “This deal is another huge step forward for us. It significantly raises our profile among players in the UK and is a clear sign that the industry’s key players recognize the quality we have in content creation.”
Craig Staples, VP Product at Bally’s Interactive, said: “Jelly has quickly made waves in the UK thanks to its hit slots and straightforward, no-fuss partnerships.” He added: “Teaming up with Jelly brings fresh, proven titles to our lineup, giving our players even more exciting options that are already crowd-pleasers in the UK.”
Jelly Entertainment was founded in the UK in July 2020 and has quickly risen to prominence in the iGaming industry thanks to its suite of core titles. The company has popular releases such as Rookie Racer, Blackbeard’s Booty, Eagle of Fortune, Witches Go Wild, Origins of Existence, Muertos Fortune, Midas Riches, Glorious Diamonds, CleoPatrick, and 3 Jokers. Many of these games will now be making their way over to the US for the first time.
In addition to the recent partnership with Balley’s Corporation, Jelly Entertainment has also partnered with Inbet, Pokerstars, betPawa, and ComeOn since it was founded just under five years ago. In contrast, Bally’s has been a major player in the US betting industry as a dominant force across 10 states (and 13 casinos) since it was founded over 20 years ago, in 2004.
Earlier in January 2025, it was announced that Jelly had partnered with Microgame, based in Italy, to bring its portfolio of slot games over to 50 operators throughout the country. Now, the new partnership with Bally’s stands to have a similar impact with one of the US’ most significant names in the industry.
