EveryMatrix has announced a deal with Norsk Tipping to provide a range of in-house and aggregated content and bespoke casual game development.
The company has shared that the deal spans two main business areas. The first will see aggregation platform SlotMatrix provide Norsk Tipping and its players with a range of third-party online casino content.
A Record-Breaking Deal for SlotMatrix
The deal has been noted as the largest in SlotMatrix’s history. It will also provide new and existing in-house titles from company-owned studios.
This marks an extension of a long-running partnership between Norsk Tipping and EveryMatrix. The companies first signed an agreement in 2016, and EveryMatrix’s CasinoEngine platform has powered the Norsk Tipping casino offering since.
Ebbe Groes, CEO and Co-Founder of EveryMatrix commented, “I’m delighted Norsk Tipping, one of our most valued partners, has chosen to continue to put their trust in us after almost 10 years of collaboration, and we look forward to even more years working together.”
In addition to utilizing SlotMatrix, Norsk Tipping will also use EveryMatrix Games to push third-party content for its ‘Yezz’ vertical. Yezz provides what’s described as a ‘range of entertaining, mobile-first casual games that appeal to next-generation players.’ The release also notes that Yezz players typically have longer session times.
Lars Martin Ottesen, Casino Product Manager at Norsk Tipping, said, “We are glad to extend our partnership with EveryMatrix to be able to source casino content that matches our ambitions for years to come. We are confident that EveryMatrix’s expertise will provide great value for Norsk Tipping and support us in our overall content strategy.”
“We look forward to developing the Yezz category further with EveryMatrix as an aggregator of high-quality games that are entertaining and with longer duration,” added Svein-Erik Sæther, Product Manager for Yezz at Norsk Tipping.
The State-Owned Entity Not Immune to Fines
In October 2024, Norsk Tipping was fined NOK 4.5 million by the Norwegian Gambling and Foundation Authority Lotteritilsynet for an error in which a player was paid NOK 25 million in error.
The error resulted from an overpayment on Tipping’s KongKasino, which was meant to have a maximum prize of NOK 100,000 and a jackpot of NOK 5 million. The state-run operator did not discover the error until the player notified Norsk Tipping of the mistake.
The regulator acknowledged the potential danger to the individual should it have been paid out to a user who was at risk or experiencing harm from gambling. It commented, “Norsk Tipping did not have good enough security measures linked to prize payouts at KongKasino when the error occurred, and this is a serious system failure.
It continued, “They have subsequently introduced measures, and we have included that in the assessment of the fee.”
