LeoVegas Group’s new proprietary sportsbook platform will integrate EveryMatrix’s OddsMatrix product.
OddsMatrix will provide the Swedish-based operator with global coverage across multiple territories, sports, markets and events. OddsMatrix will tailor the odds feed to meet Leo Vegas’ specific needs.
The release outlines that the partnership will see the Group receive “enriched market odds, enabling optimized pricing, increased uptime and its customers with an enhanced user experience.”
EveryMatrix’s President, Erik Nyman, commented, “We’re delighted to be partnering with such a household name as LeoVegas Group, particularly at such an important moment for the brand as it expands its operations across the world and transitions to a new proprietary sportsbook.”
He continued, “Our odds feed has consistently proven to be a valuable addition for tier one operators, and we’re committed to doing exactly that with LeoVegas.”
EveryMatrix Continues Growth in Scandinavia
It’s the second notable deal for EveryMatrix in a week, previously announcing a significant expansion of its deal with Norwegian state-owned operator Norsk Tipping.
EveryMatrix will provide Norsk Tipping with a range of third-party online casino content through its aggregation platform SlotMatrix. The deal has been noted as the largest in SlotMatrix’s history.
Additionally, the Nordic company will use EveryMatrix Games to push third-party content for its ‘Yezz’ business vertical. Yezz provides a ‘range of entertaining, mobile-first casual games that appeal to next-generation players.’
LeoVegas Group continues BetMGM European Rollout
LeoVegas launched BetMGM in Sweden in October 2024. BetMGM is operated by LeoVegas Group, a subsidiary of MGM Resorts International.
BetMGM also operates in the Netherlands and the United Kingdom. In each of these European jurisdictions, LeoVegas offers sports betting and live casino tables from Las Vegas, exclusive Las Vegas slots and an MGM Jackpot through the brand.
In Sweden alone, LeoVegas operates four brands. LeoVegas, GoGoCasino and the sports betting brand nya expekt complete the group’s interests in its domestic market.
“I’m absolutely thrilled to bring BetMGM to Sweden, where it all started,” commented Gustaf Hagman, CEO of LeoVegas Group.
Written By
